Senior Marketing Manager

Job Description

The Senior Marketing Manager is responsible for managing a team of digital marketing professional and overseeing daily operation to ensure the company is functioning effectively.

Key Responsibilities

• Essentials:
• Developing and executing digital marketing strategies and campaigns for clients that align with their business goals and objectives.
• Managing and supervising a team of digital marketing professionals, including managers in Digital marketing, influencer marketing and production, SEO and digital creative team.
• Evaluating the effectiveness of campaigns and making data-driven recommendations for optimizations and improvements.
• Ensuring the agency's digital marketing services are up-to-date and in line with industry standards.
• Building and maintaining strong relationships with clients, ensuring that they are satisfied with the agency's services and that the agency is maximizing profits from each client.
• Daily:
• Managing multiple client accounts and ensuring that campaigns are executed efficiently and effectively.
• Managing divisions within the agency, such as creative and account management teams, to deliver comprehensive and integrated solutions to clients.
• Staying up-to-date with industry trends and emerging technologies, and applying this knowledge to develop innovative solutions for clients.
• Conducting regular team meetings, performance reviews, and mentoring team members to foster professional development while also maximizing their contribution to the agency's profits.
• Primary:
• Developing and reporting the divisional profit and loss report to CEO.
• Developing and executing comprehensive digital marketing strategies that drive results for clients.
• Managing client relationships and ensuring high levels of customer satisfaction while also maximizing profits from each client.
• Managing budgets and resources to ensure that campaigns are delivered on time, within budget, and are profitable.
• Analyzing data to track campaign performance and making data-driven decisions to optimize campaigns for brands profitability.
• Others:
• Managing and leading teams of digital marketing professionals to deliver profitable campaigns.
• Staying up-to-date with industry trends and emerging technologies and evaluating their potential profitability for the agency.
• Conducting research and analysis to develop insights and recommendations for clients that are profitable for the agency.
• Contributing to the agency's marketing and business development efforts while also maximizing profits from these efforts.

Skills & Experiences

• Bachelor Degree in marketing or business administration
• 8-10 years of experience in digital marketing and 3-5 years in a leadership role such as a marketing manager or director
• Fluent in English and Mandarin
• Ready to travel within Klang Valley 
• Proven experience developing and executing successful digital marketing strategies and campaigns across various channels, including social media, email, SEO, PPC, content marketing, and influencer marketing
• Strong knowledge of digital marketing analytics and experience analyzing data to optimize campaigns and drive results
• Experience managing and leading teams of digital marketing professionals and a proven ability to mentor, coach, and develop team members
• Excellent communication skills and the ability to build and maintain strong relationships with clients
• Strong business acumen and the ability to manage budgets, resources, and profitability of campaigns
• Experience working in a fast-paced agency environment with multiple clients and competing priorities